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GENESIS

Swana’s creative members have worked together for a long time. Over the years the idea of uniting their passions under one roof came naturally. The essence of this endeavor was initially birthed as a result of Hakim Idriss’ portfolio career which consists of two simultaneous professional trajectories.

One as a graffiti artist in which he is commissioned to create various murals and projects around the world. Examples include typographic creations for MontBlanc (Paris, London, Spain, Dubai, New York, Bombay), but also event stagings for brands such as Microsoft, L’Oreal, Lacoste, HSBC, TF1, CANAL +, ELLE, PIZZA HUT, SONY…

His other career course involved working as an Artistic Director for digital and communication agencies where his responsibilities included managing budgets, digital campaigns, e-commerce websites (Peugeot, Leroy Merlin, Air Austral, Louvre Hotels), as well as more traditional communication roles dabbling with press or TV spots (ERAM, Forté Pharma, Lehning, Athena), mainly within the group HAVAS.

DREAM TEAM

Along the way, Hakim encountered Thamud Mellouk, Hamou and Tcharo, talented individuals fired up with the same passion as his own and with whom the Swana project was conceived.

This partnership allowed for various artistic sensibilities, career courses and experiences to join the ranks, as well as the same level of passion and motivation in order to produce live creations on every possible medium. This group of creative and versatile artists went on to formulate a hybrid structure between a communication agency, a design agency and a creative studio.

Swana also claims its membership within the “new African wave”, one that believes in colors and dynamism and allows itself to believe that anything is possible as long as one genuinely believes in it and gives it the means to strive.
Our team is currently spread out between Paris, Casablanca and Moroni.

People

Creative Team

Previous clients

We worked together